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ACADEMIC:

MARKETING

Marketing students acquire basic knowledge of techniques, policies and procedures required for working with the distribution of products and services in manufacturing and commercial institutions as well as profit and non-profit organizations. Students develop skills needed for selling, planning and controlling inventories, understanding consumer behavior and concepts within the international markets, and the basic principles of personnel and physical distribution.


CURRICULUM IN MARKETING

Curriculum Requirements
Credits
General Education Courses
59
Business Core Courses
53
Option Courses
15
Recommended Electives
6
Free Electives Courses
12
145

FIRST YEAR
First Semester
Number
Course
Credits
+Course in Social Science
3
*MATE 3171 Pre-Calculus I
3
*INGL ---- First year course in English
3
*ESPA 3101 Basic course in Spanish
3
HUMA 3111 Intro. to Western Culture I
3
ELECTIVE Elective in Natural Sciences
3
18

Second Semester
Number
Course
Credits
+Course in Social Science
3
MATE 3000 Finite Mathematics
3
*INGL ---- First year course in English
3
*ESPA 3102 Basic course in Spanish
3
HUMA 3112 Intro. to Western Culture II
3
ELECTIVE Elective in Natural Sciences
3
18


SECOND YEAR
First Semester
Number
Course
Credits
CONT3005 Elementary Accounting I
4
ESTA 3001 Business Statistics I
3
*INGL ---- Second year course in English
3
ESOR 4006 Principles of Management
3
MATE 3049 Mathematical Analysis for Management Sciences
3
ECON 3021 Principles of Economics I
3
19


Second Semester
Number
Course
Credits
CONT 3006 Elementary Accounting II
4
ESTA 3002 Business Statistics II
3
*INGL ---- Second year course in English
3
ESPA 3215 Expression and Communication
3
MERC 3115 PRINCIPLES OF MARKETING
3
ECON 3022 Principles of Economics II
3
19


THIRD YEAR
First Semester
Number
Course
Credits
CONT 4006 Managerial Accounting
3
FINA 4029 Financial Markets I
3
MERC 4217 CONSUMER BEHAVIOR
3
GERE 4007 Operations Management
3
ADMI 3007 Intro. to Computer Data Processing
3
ELECTIVE Recommended Elective
3
18


Second Semester
Number
Course
Credits
FINA 3006 Business Finance
3
FINA 4035 Financial Markets II
3
ESOR 4008 Intro. to Personnel Administration and Industrial Relations
3
MERC 4009 PROMOTION AND ADVERTISING
3
ADMI 4016 The Environment of Organizations
3
EDFI ---- Physical Education Elective
2
17


FOURTH YEAR
First Semester
Number
Course
Credits
ECON 3085 Economy of Puerto Rico
3
ADMI 4001 Business Law I
3
MERC 4215 RETAIL SALES MANAGEMENT
3
ELECTIVES Electives
6
ELECTIVE Recommended Elective
3
18


Second Semester
Number
Course
Credits
ADMI 4057 SEMINAR
3
ESOR 4026 Administrative Policy
3
ADMI 4002 Business Law II
3
MERC 4218 MANAGEMENT OF PHYSICAL DISTRIBUTION
3
ELECTIVES Electives
6
18

COURSES IN CAPITAL LETTERS WILL BE CONSIDERED IN COMPUTING MAJOR GPA
Total credits required for program: 145
*Refer to the Academic Regulations section for information on Advanced Placement.
+Choose from the following courses: ANTR 3005, HIST 3201, HIST 3202, HIST 3241, HIST 3242, HIST 4117, CIPO 3011, CIPO 3035, CIPO 3175, PSIC 3001, PSIC 3002, CISO 3121, CISO 3122, SOCI 3261, SOCI 3262.


RECOMMENDED ELECTIVES
ADMI 3100 New Business Development
ADMI 4039 Research Methods in Business
ADMI 3125 Technology Based Entrepreneurship
ADMI 3150 Business Plan Development
ADMI 3155 Creativity and Entrepreneurial Science
ADMI 4039 Research Methods in Business
ADMI 4997 Business Practice for Coop Students
CIPO 3011 Principles of Political Science
CIPO 3035 Government of Puerto Rico
CIPO 3045 International Organization and Administration
CONT 4009 Income Tax of Puerto Rico
ECON 4085 International Economics
ECON 4196 Economics of Industrial Organization
ESPA 3208 Composition
FILO 3157 Introduction to Logic
FILO 3178 Business Ethics
FINA 3005 Principles of Insurance
FRAN 3142 French II
GERE 4009 Production Planning and Control
GERE 4028 Materials Management
ESOR 4025 Organizational Behavior
ESOR 4028 Interpersonal Communication applied to Engineering, Science and Business Career
ESOR 4030 Training and Development of Human Resources
INGL 3191 Conversational English
INGL 3231 English Expository Writing
INTD 4000 Congressional Internship-Córdova Program
INTD 4010 Academic Seminar-Washington Center
MERC 3117 Personal Selling
MERC 4065 Marketing in the International Environment
MERC 4075 Marketing Research
MERC 4995 Marketing Internship
PSIC 3002 Principles of Psychology II
PSIC 3006 Social Psychology
PSIC 3015 Theories of Personality Science, and Business Careers
SICI 4085 Information Systems Analysis Methods
SOCI 4155 Social and Cultural Change

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