|
|
|
MARKETING
|
|
| Marketing students acquire basic knowledge of techniques, policies and procedures required for working with the distribution of products and services in manufacturing and commercial institutions as well as profit and non-profit organizations. Students develop skills needed for selling, planning and controlling inventories, understanding consumer behavior and concepts within the international markets, and the basic principles of personnel and physical distribution. |
|
|
CURRICULUM IN MARKETING |
|
|
|
|
|
| Curriculum Requirements |
|
|
Credits |
| General Education Courses |
59
|
| Business Core Courses |
53
|
| Option Courses |
15
|
| Recommended Electives |
6
|
| Free Electives Courses |
12
|
|
145
|
|
|
|
|
|
|
|
|
|
|
|
FIRST YEAR
|
|
|
|
|
|
First Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
|
+Course in Social Science |
3
|
|
|
*MATE 3171 |
Pre-Calculus I |
3
|
|
|
*INGL ---- |
First year course in English |
3
|
|
|
*ESPA 3101 |
Basic course in Spanish |
3
|
|
|
HUMA 3111 |
Intro. to Western Culture I |
3
|
|
|
ELECTIVE |
Elective in Natural Sciences |
3
|
|
|
|
|
18
|
|
|
Second Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
|
+Course in Social Science |
3
|
|
|
MATE 3000 |
Finite Mathematics |
3
|
|
|
*INGL ---- |
First year course in English |
3
|
|
|
*ESPA 3102 |
Basic course in Spanish |
3
|
|
|
HUMA 3112 |
Intro. to Western Culture II |
3
|
|
|
ELECTIVE |
Elective in Natural Sciences |
3
|
|
|
|
|
18
|
|
|
|
|
|
|
|
|
|
|
|
SECOND YEAR
|
|
|
|
|
|
First Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
CONT3005 |
Elementary Accounting I |
4
|
|
|
ESTA 3001 |
Business Statistics I |
3
|
|
|
*INGL ---- |
Second year course in English |
3
|
|
|
ESOR 4006 |
Principles of Management |
3
|
|
|
MATE 3049 |
Mathematical Analysis for Management Sciences |
3
|
|
|
ECON 3021 |
Principles of Economics I |
3
|
|
|
|
|
19
|
|
|
Second Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
CONT 3006 |
Elementary Accounting II |
4
|
|
|
ESTA 3002 |
Business Statistics II |
3
|
|
|
*INGL ---- |
Second year course in English |
3
|
|
|
ESPA 3215 |
Expression and Communication |
3
|
|
|
MERC 3115 |
PRINCIPLES OF MARKETING |
3
|
|
|
ECON 3022 |
Principles of Economics II |
3
|
|
|
|
|
19
|
|
|
|
|
|
|
|
|
|
|
|
THIRD YEAR
|
|
|
|
|
|
First Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
CONT 4006 |
Managerial Accounting |
3
|
|
|
FINA 4029 |
Financial Markets I |
3
|
|
|
MERC 4217 |
CONSUMER BEHAVIOR |
3
|
|
|
GERE 4007 |
Operations Management |
3
|
|
|
ADMI 3007 |
Intro. to Computer Data Processing |
3
|
|
|
ELECTIVE |
Recommended Elective |
3
|
|
|
|
|
18
|
|
|
Second Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
FINA 3006 |
Business Finance |
3
|
|
|
FINA 4035 |
Financial Markets II |
3
|
|
|
ESOR 4008 |
Intro. to Personnel Administration and Industrial Relations |
3
|
|
|
MERC 4009 |
PROMOTION AND ADVERTISING |
3
|
|
|
ADMI 4016 |
The Environment of Organizations |
3
|
|
|
EDFI ---- |
Physical Education Elective |
2
|
|
|
|
|
17
|
|
|
|
|
|
|
|
|
|
|
|
FOURTH YEAR
|
|
|
|
|
|
First Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
ECON 3085 |
Economy of Puerto Rico |
3
|
|
|
ADMI 4001 |
Business Law I |
3
|
|
|
MERC 4215 |
RETAIL SALES MANAGEMENT |
3
|
|
|
ELECTIVES |
Electives |
6
|
|
|
ELECTIVE |
Recommended Elective |
3
|
|
|
|
|
18
|
|
|
Second Semester |
|
|
|
|
|
|
|
Number
|
Course
|
Credits
|
|
|
ADMI 4057 |
SEMINAR |
3
|
|
|
ESOR 4026 |
Administrative Policy |
3
|
|
|
ADMI 4002 |
Business Law II |
3
|
|
|
MERC 4218 |
MANAGEMENT OF PHYSICAL DISTRIBUTION |
3
|
|
|
ELECTIVES |
Electives |
6
|
|
|
|
|
18
|
|
|
|
|
|
|
|
|
|
|
COURSES IN CAPITAL LETTERS WILL BE CONSIDERED IN COMPUTING MAJOR GPA
|
|
|
Total credits required for program: 145
|
|
| *Refer to the Academic Regulations section for information on Advanced Placement. |
| +Choose from the following courses: ANTR 3005, HIST 3201, HIST 3202, HIST 3241, HIST 3242, HIST 4117, CIPO 3011, CIPO 3035, CIPO 3175, PSIC 3001, PSIC 3002, CISO 3121, CISO 3122, SOCI 3261, SOCI 3262. |
|
|
| RECOMMENDED ELECTIVES |
|
|
| ADMI 3100 |
New Business Development |
| ADMI 4039 |
Research Methods in Business |
| ADMI 3125 |
Technology Based Entrepreneurship |
| ADMI 3150 |
Business Plan Development |
| ADMI 3155 |
Creativity and Entrepreneurial Science |
| ADMI 4039 |
Research Methods in Business |
| ADMI 4997 |
Business Practice for Coop Students |
| CIPO 3011 |
Principles of Political Science |
| CIPO 3035 |
Government of Puerto Rico |
| CIPO 3045 |
International Organization and Administration |
| CONT 4009 |
Income Tax of Puerto Rico |
| ECON 4085 |
International Economics |
| ECON 4196 |
Economics of Industrial Organization |
| ESPA 3208 |
Composition |
| FILO 3157 |
Introduction to Logic |
| FILO 3178 |
Business Ethics |
| FINA 3005 |
Principles of Insurance |
| FRAN 3142 |
French II |
| GERE 4009 |
Production Planning and Control |
| GERE 4028 |
Materials Management |
| ESOR 4025 |
Organizational Behavior |
| ESOR 4028 |
Interpersonal Communication applied to Engineering, Science and Business Career |
| ESOR 4030 |
Training and Development of Human Resources |
| INGL 3191 |
Conversational English |
| INGL 3231 |
English Expository Writing |
| INTD 4000 |
Congressional Internship-Córdova Program |
| INTD 4010 |
Academic Seminar-Washington Center |
| MERC 3117 |
Personal Selling |
| MERC 4065 |
Marketing in the International Environment |
| MERC 4075 |
Marketing Research |
| MERC 4995 |
Marketing Internship |
| PSIC 3002 |
Principles of Psychology II |
| PSIC 3006 |
Social Psychology |
| PSIC 3015 |
Theories of Personality Science, and Business Careers |
| SICI 4085 |
Information Systems Analysis Methods |
| SOCI 4155 |
Social and Cultural Change |
|
|
| Top |
|
|
|
