By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Lego has found a method to keep its interlocking stones in the hands of millions. 2 weeks . model that other companies should follow, says McKee.

Back in 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden toys. It wasn’t before the following 12 months that they commenced using a new plastic-injection moulding machine to make plastic stones, which subsequently gave these people an advantage above their competition in the flourishing post-war marketplace.

In 1949, they set about producing the bricks with studs about them to enable them to consumption together. This was a key iteration, making the bricks much more stable and durable. Later, in 1958, they produced a major improvement with the intro of what is known seeing that the “stud and coupling system”, which will ensures that each and every Lego stone fits with any other packet. These two vital iterations are why Seglar sets developed 40 years in the past still interlock seamlessly with those made today.

Over time, Lego contains kept it is finger on the pulse of pop tradition by partnering with big-name franchises including Star Wars and Harry Potter. It includes also embraced the community of adults which might be fans of the trademark, known as AFOLs (Adult Supporters of Lego), with a choice of sets like the Back to the https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms Long run DeLorean period machine and a set of feminine Nasa scientists.