MoveIt!emerged in 2015 with the mission to innovate the transportation of domestic items with their new product: Tragbar. It is a retractable and portable cart that can be easily mounted into any SUV and reduces loads carried by the consumer when transporting items. Tragbar is also impermeable to liquids and helps organize the customers’ items while they are in the car. The group is composed of four engineers and three marketers who are designing this systematic and human centered product, prototyping it, and analyzing shopper’s behavior to make this opportunity into a reality.